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Artwork Specification

File Formats
We accept the following file formats TIFF, JPG, EPS (fonts outlined), PDF, and DCS.

File size and bleed
Please build your press-ready digital files by adding 0.25" larger than your finished piece. ALL ART MUST BE CENTERED HORIZONTALLY & VERTICALLY. Example: a 5" x 7" would have a bleed size of 5.25" x 7.25" and a 8.5"x11" flyer would have a bleed size of 8.75"x11.25”. We automatically trim 0.125 off each edge, which will result in the desired trim size. Do not position your art on a larger document size than its trim size- unless its centered!

Resolution
All file formats must have a minimum of 350 dpi (dot per inch) resolution. The images designed for the web are done at a low screen resolution of 72 dpi. If your is less than 350 dpi, you cannot increase the resolution in an imaging program (like Photoshop). The printed result will still be blurry. Print images need to be created at 350 dpi or there will be a substantial drop in the image quality.

Color Mode
All color artwork and/or images must be provided in CMYK (cyan, magenta, yellow, black) color mode. Files submitted in other color modes, such as RGB or Pantone colors, will be converted to CMYK. This will result in a slight color shift from what you see on your monitor. All black & white artwork and/or images must be provided in grayscale color mode.

Fonts
1. Fonts must be embedded in PDF files.
2. Fonts must be outlined or converted to paths or curves in EPS files.
3. Some fonts have copyright restrictions and will not embed in PDF files.

Check for proper imposition or backup
"Imposition" and "backup" refer to how the front of a printed piece is oriented to the back. In the case of a brochure, you normally turn it over right-to-left (like you turn the page of a book) in order to have the back side read correctly -- not upside down. Seems simple, until you get to a postcard where one side is layed out in landscape (horizontal) orientation, and the other side in portrait (vertical) orientation. We use our best judgement when imposing a job, so that it backs up in the most natural or normal manner. Some designs, however, contain both portrait and landscape elements on both sides, making it difficult to make a clear call. When reviewing your proof, we will always post the front and the back in the orientation that they will print in relation to each other. So, if page 2 appears upside down, that is how it will be printed on the back of page 1. (Some people want it that way, so that the recipient of the piece must turn it over top-to-bottom in order to read it correctly.) Be sure to print out a copy of your proof, and attach the two sides to each other to create a "mockup" or "dummy." This is especially important when a job will be folded.

Do I need to impose my files multiple up?
Send us a single layout of your job unimposed, we will handle any imposition needed on our end.